Convert Anonymous Website Visitors into Named Outbound Leads (Claude Cowork Self-Install Kit)

Turn the visitors who never fill out a form into named, contactable accounts you can actually reach.

Most of your traffic leaves without a trace. You're paying for the clicks and capturing almost none of them, and the people researching you hardest are the ones you can't see.

The leak isn't your offer. It's that a form is the only door you've given visitors, and the ones not ready to fill it out walk away anonymous.

What this kit does

Deploy a visitor-identification pixel from RB2B, Leadfeeder, or Clay, match anonymous sessions to companies (and, on US traffic, to people), then enrich each one with firmographics and a verified contact. Claude filters to your ICP and high-intent pages and routes the rest into your CRM or outreach with a personalized first touch. The visitors who used to vanish become a working lead list.

What you can expect

The large share of traffic that never fills a form starts surfacing as named, contactable ICP accounts each month. You can track identified ICP visitors, meetings booked from de-anonymized leads, and cost per identified account against your usual cost per form lead. The effect is a second source of pipeline running off traffic you already paid to attract.

Who it's for

Built for agencies and solopreneurs who drive their own site traffic and do their own outbound. This is a Claude Cowork self-install kit you run yourself.

What's included

Skip building from scratch. No coding. You get the complete kit your own AI agent reads, sets up, and runs for you, step by step:

• A Start Here guide, so you know exactly what to open first
• The agent install instructions, the part that lets your own AI agent stand the workflow up for you
• A guided setup that interviews you about your business, so the workflow fits how you actually work
• Workflow Briefing: the plan, the inputs, and what done looks like
• Task List your agent follows to build it
• MCP Connection Guide for the tools involved
• Tool Setup notes for accounts, keys, and permissions
• Prompt Library, including the ready-to-run prompt for this workflow
• Troubleshooting and maintenance guide for the common snags
• A Next Steps and Roadmap, so you know what to automate next once this one is running
• A Run Guide you keep, so you can run it any time with no setup again

This kit sits above the entry tier because of what it unlocks: a whole channel of pipeline from traffic that was leaking away, wired once and working on every visit after.

What you'll need (not included)

The kit is the workflow, the prompts, and the setup guide. It does not include the tool subscriptions it runs on. You'll need your own Claude with Cowork account plus a visitor-identification tool such as RB2B, Leadfeeder, or Clay. Those are billed by the tools themselves, not by us.

You'll also need your Claude account on Cowork's Pro plan or higher, so your agent can connect your tools and use the most capable model while it installs the workflow.

How to install this kit

Connect your visitor-identification tool at claude.com/connectors and authorize your account. Open the kit in Claude Cowork and run the included prompt. Step-by-step instructions ship inside every kit, so you're never guessing. See How Self-Install Kits Work for the full walkthrough.

Install once, not every month

If you've been pricing anonymous-visitor identification software, this is the install-it-once alternative. You set up the routing yourself and keep it, with no monthly retainer on top of the tool. Add it to your cart, open it in Claude Cowork, and start naming your traffic this week.