Turn Raw User Events Into Feature Insight Reports (Claude Cowork Self-Install Kit)

Find out whether anyone actually uses the feature you shipped, without writing a query.

You have all this behavioral data in Heap and you never look at it, because getting a real answer out of it takes half a day. You shipped a feature weeks ago and honestly don't know if more than ten people have touched it.

That's not on you. Every drop-off you want to understand means writing SQL or waiting on someone to run it, so the question just doesn't get asked.

What this kit does

This kit connects your own AI agent to your Heap data so you can ask, in plain language, which users engaged with a feature and where they dropped off next. Your agent queries your autocaptured events and returns a ranked, plain-English breakdown of engagement and the patterns behind it. No SQL, no analyst, and no waiting on an async report.

What you can expect

You replace 2 to 5 hours a week of manual event digging with a single question that comes back in about the time it takes to read it. The feature you weren't sure about gets a real answer, so the next release decision rests on usage instead of a hunch. The behavioral data you've been collecting finally gets used.

Who it's for

Solopreneurs, agencies, e-commerce operators, and coaches running a product on Heap who want answers without a query or a queue. This is a self-install kit you run yourself with your own AI agent, built for Claude Cowork first.

What's included

Skip building from scratch. No coding. You get the complete kit your own AI agent reads, sets up, and runs for you, step by step:

• A Start Here guide, so you know exactly what to open first
• The agent install instructions, the part that lets your own AI agent stand the workflow up for you
• A guided setup that interviews you about your business, so the workflow fits how you actually work
• Workflow Briefing: the plan, the inputs, and what done looks like
• Task List your agent follows to build it
• MCP Connection Guide for the tools involved
• Tool Setup notes for accounts, keys, and permissions
• Prompt Library, including the ready-to-run prompt for this workflow
• Troubleshooting and maintenance guide for the common snags
• A Next Steps and Roadmap, so you know what to automate next once this one is running
• A Run Guide you keep, so you can run it any time with no setup again

It's a small kit, and it earns its keep on repetition: ask it every time a release ships or a funnel question comes up, and the analyst hours you skip add up quickly.

What you'll need (not included)

The kit is the workflow, the prompts, and the setup guide. You bring your own Claude with a Cowork account and your own Heap account, which works on Heap's free tier for most early-stage products.

You'll also need your Claude account on Cowork's Pro plan or higher, so your agent can connect your tools and use the most capable model while it installs the workflow.

Not on Claude? The kit is plain files that describe what to achieve rather than which buttons to press, so a capable AI agent on another platform, like ChatGPT Work, can follow the same steps. If anything doesn't map to your setup, email support and we'll get you working.

How to install this kit

Open your agent in Claude Cowork and point it at your kit files. Connect Heap at claude.com/connectors, grant read access to your event data, then run the prompt to get your first engagement summary. For the full picture, see How Self-Install Kits Work.

Install once, not every month

This is an analytics workflow you own, not another dashboard seat that bills every month. Install it once and ask it anything, any time you ship, for as long as your product grows. Add it to your cart, open it in Claude Cowork, and get a straight answer about what your users actually do.