Repurpose One Video Into Five Content Formats (Claude Cowork Self-Install Kit)

Turn one recording into a full week of content across every platform.

You spend more time cutting a video into posts than you did recording it. You know one video could feed your newsletter, LinkedIn, and Instagram, but usually only one of them gets done before the next thing lands.

That is not a hustle problem. Repurposing by hand was always going to lose to the next recording.

What this kit does

This kit turns your video transcript into five platform-ready formats in a single pass. Paste the transcript, name your platforms and audience, and Claude produces a newsletter section, a LinkedIn post, Instagram captions, a short-form script, and pull-quote candidates in your tone. A draft set that used to take two to three hours comes back in about five minutes.

What you can expect

You recover roughly 1.5 to 3 hours of repurposing time per video, and one recording session produces five formats instead of one. Your weekly publishing volume can double without adding a minute of recording time.

Who it's for

It's built for content creators, coaches and consultants, agencies, and solopreneurs who record more than they manage to publish. This is a self-install kit you run yourself with your own AI agent, built for Claude Cowork first.

What's included

Skip building from scratch. No coding. You get the complete kit your own AI agent reads, sets up, and runs for you, step by step:

• A Start Here guide, so you know exactly what to open first
• The agent install instructions, the part that lets your own AI agent stand the workflow up for you
• A guided setup that interviews you about your business, so the workflow fits how you actually work
• Workflow Briefing: the plan, the inputs, and what done looks like
• Task List your agent follows to build it
• MCP Connection Guide for the tools involved
• Tool Setup notes for accounts, keys, and permissions
• Prompt Library, including the ready-to-run prompt for this workflow
• Troubleshooting and maintenance guide for the common snags
• A Next Steps and Roadmap, so you know what to automate next once this one is running
• A Run Guide you keep, so you can run it any time with no setup again

It's a small kit that earns its keep on repetition. You set your format template once, then reuse it on every video you record from here on.

What you'll need (not included)

This kit is the workflow, the prompts, and the setup guide. You bring your own Claude with a Cowork account and a plain-text transcript of your video, exported from your captions or a tool like Descript.

You'll also need your Claude account on Cowork's Pro plan or higher, so your agent can connect your tools and use the most capable model while it installs the workflow.

Not on Claude? The kit is plain files that describe what to achieve rather than which buttons to press, so a capable AI agent on another platform, like ChatGPT Work, can follow the same steps. If anything doesn't map to your setup, email support and we'll get you working.

How to install this kit

This kit runs on paste, so there's no connector to install. Open it in Claude Cowork, paste your transcript, name your platforms and audience, and let your agent produce all five formats in one pass.

How Self-Install Kits Work walks through the whole flow.

Install once, not every month

A repurposing app would charge you every month to reformat your videos. This content repurposing kit is yours to keep, not a subscription. Add it to your cart, open it in Claude Cowork, and turn today's recording into this week's content.