Merchant Center Feed Optimization for Shopping and PMax (Claude Cowork Self-Install Kit)

Get Google bidding on your products at the right intent, not whatever your titles happen to say.

Your Shopping feed titles read backwards from how people actually search, and PMax has no segmentation to optimize against. You're paying for clicks that miss the intent, and you can't tell the algorithm which products deserve the budget.

The leak isn't your ad spend. It's that a feed built for your catalog, not for search intent, gives the algorithm the wrong signal to bid on.

What this kit does

Align your feed titles to the noun phrases customers actually type, fix product_type and category so items get classified right, and build custom-label segmentation so PMax has something to optimize. Google starts matching your products to higher-intent searches, and your feed approval rate climbs as the errors clear.

What you can expect

Titles that mirror real search intent, a cleaner feed approval rate, and PMax segments you can actually steer toward your best margin. You move from feeding the algorithm noise to feeding it a signal it can bid on profitably.

One illustration: 1,200 feed clicks a month, a half-point conversion-rate lift from intent-aligned titles, at a $65 average order, is about $390 a month in incremental sales, kept profitable behind a ROAS floor. Your feed traffic, conversion lift, and order value set the real number.

Figures are illustrative, not a guarantee. Actual results depend on your business, tools, and usage.

Who it's for

Built for e-commerce operators running Google Shopping or Performance Max on their own catalog. This is a Claude Cowork self-install kit you run yourself.

What's included

Skip building from scratch. No coding. You get the complete kit your own AI agent reads, sets up, and runs for you, step by step:

• A Start Here guide, so you know exactly what to open first
• The agent install instructions, the part that lets your own AI agent stand the workflow up for you
• A guided setup that interviews you about your business, so the workflow fits how you actually work
• Workflow Briefing: the plan, the inputs, and what done looks like
• Task List your agent follows to build it
• MCP Connection Guide for the tools involved
• Tool Setup notes for accounts, keys, and permissions
• Prompt Library, including the ready-to-run prompt for this workflow
• Troubleshooting and maintenance guide for the common snags
• A Next Steps and Roadmap, so you know what to automate next once this one is running
• A Run Guide you keep, so you can run it any time with no setup again

It sits at the top tier because of what it's worth, not how long it takes. It works across your entire feed and keeps every paid click pointed at higher intent, so the gain compounds across your whole Shopping and PMax spend.

What you'll need (not included)

The kit is the workflow, the prompts, and the setup guide. It does not include the tool subscriptions it runs on. You'll need your own Claude with Cowork account, Shopify, and a Simprosys Google Shopping Feed account. Those are billed by the tools themselves, not by us.

You'll also need your Claude account on Cowork's Pro plan or higher, so your agent can connect your tools and use the most capable model while it installs the workflow.

How to install this kit

Connect Shopify at claude.com/connectors and authorize your account. Open the kit in Claude Cowork and run the included prompt. Step-by-step instructions ship inside every kit, so you're never guessing. See How Self-Install Kits Work for the full walkthrough.

Install once, not every month

If you've been pricing feed-optimization software or a Shopping agency that takes a cut of spend, this is the install-it-once alternative. You set up your own feed engine and keep it, with no monthly retainer and no percentage to a third party. Add it to your cart, open it in Claude Cowork, and rework your feed before your next campaign cycle.