Map Competitor Keywords Before Writing a Single Word (Claude Cowork Self-Install Kit)

Know which keywords you can actually win before you write a single word.

You spend more time researching what to write than writing it, and half of what you pick turns out to be impossible to rank for. Your competitors are outranking you and you cannot see what they are actually targeting.

That is a visibility problem, not an effort problem, and the data to close it is already in your SEMrush account.

What this kit does

This kit connects Claude to SEMrush and asks the question the interface makes hard: which keywords does a competitor rank for that you do not, with real search volume and low enough difficulty to win. It returns a ranked gap list of realistic targets with volume, difficulty, and the competitor's current position, ready to drop into a content calendar. Thirty minutes of targeted research replaces three hours of guesswork.

What you can expect

Expect to recover roughly 2 to 4 hours a week that used to go to manual research and tab-switching. Each session surfaces a handful of rankable targets instead of guesses. The time from a topic idea to a publish-ready brief drops to well under an hour.

Who it's for

Built for solo operators, coaches and consultants, agencies, and e-commerce owners who publish content and want it aimed at keywords they can win. This is a self-install kit you run yourself with your own AI agent, built for Claude Cowork first.

What's included

Skip building from scratch. No coding. You get the complete kit your own AI agent reads, sets up, and runs for you, step by step:

• A Start Here guide, so you know exactly what to open first
• The agent install instructions, the part that lets your own AI agent stand the workflow up for you
• A guided setup that interviews you about your business, so the workflow fits how you actually work
• Workflow Briefing: the plan, the inputs, and what done looks like
• Task List your agent follows to build it
• MCP Connection Guide for the tools involved
• Tool Setup notes for accounts, keys, and permissions
• Prompt Library, including the ready-to-run prompt for this workflow
• Troubleshooting and maintenance guide for the common snags
• A Next Steps and Roadmap, so you know what to automate next once this one is running
• A Run Guide you keep, so you can run it any time with no setup again

It is a small kit that pays every time you plan content. You pick topics on a rhythm, so a gap analysis you run before each one earns its keep the first time it saves you from a keyword you could never rank for.

What you'll need (not included)

The kit is the workflow, the prompts, and the setup guide. To run it you bring your own Claude with a Cowork account, and an active SEMrush account, where a free trial works to get started.

You'll also need your Claude account on Cowork's Pro plan or higher, so your agent can connect your tools and use the most capable model while it installs the workflow.

Not on Claude? The kit is plain files that describe what to achieve rather than which buttons to press, so a capable AI agent on another platform, like ChatGPT Work, can follow the same steps. If anything doesn't map to your setup, email support and we'll get you working.

How to install this kit

Go to claude.com/connectors and connect your SEMrush account, then ask your agent for the keyword gaps against a competitor and it returns the ranked list. Not sure how connecting works? How Self-Install Kits Work shows you.

Install once, not every month

Keyword tools bill every month whether you plan content or not. This is a one-time micro-kit you own and run before every piece you write. Add it to your cart, open it in Claude Cowork, and find the keywords you can win before you start writing.