Automate SMS Follow-Up Sequences for Zillow and Realtor.com Leads (Claude Cowork Self-Install Kit)

Answer every Zillow and Realtor.com lead the moment it lands, so the fast reply that wins the client is yours.

You pay real money for portal leads and half of them never hear back, because the first text is the only one you remember to send. By the time you circle back three days later, they've already signed with whoever answered in five minutes.

The leak isn't that you don't care. It's that a multi-touch follow-up depends on you texting each lead by hand at the right time, so the ones you miss are gone.

What this kit does

Every lead from Zillow Premier Agent or Realtor.com Connections Plus drops into a multi-touch SMS sequence that sends five messages over the first 14 days. The sequence runs without you queuing a single text, so every new lead gets the same fast, consistent follow-up instead of whatever you had time for.

What you can expect

Lead-response lag drops from hours to under two minutes on every portal inbound, and the full 5-touch, 14-day sequence runs without manual follow-up. You recover 3 to 6 hours a week you'd otherwise spend texting leads one at a time.

Who it's for

Built for real estate agents who buy portal leads and lose them to slow follow-up. This is a self-install kit you run yourself with your own AI agent, built for Claude Cowork first.

What's included

Skip building from scratch. No coding. You get the complete kit your own AI agent reads, sets up, and runs for you, step by step:

• A Start Here guide, so you know exactly what to open first
• The agent install instructions, the part that lets your own AI agent stand the workflow up for you
• A guided setup that interviews you about your business, so the workflow fits how you actually work
• Workflow Briefing: the plan, the inputs, and what done looks like
• Task List your agent follows to build it
• MCP Connection Guide for the tools involved
• Tool Setup notes for accounts, keys, and permissions
• Prompt Library, including the ready-to-run prompt for this workflow
• Troubleshooting and maintenance guide for the common snags
• A Next Steps and Roadmap, so you know what to automate next once this one is running
• A Run Guide you keep, so you can run it any time with no setup again

This sits at the top tier because of what a saved lead is worth, not the setup time. It runs a 14-day sequence across multiple tools on every portal lead you pay for, so it earns its place the first time it lands a client you'd otherwise have lost to silence.

What you'll need (not included)

The kit is the workflow, the prompts, and the setup guide. It does not include the tool subscriptions it runs on. You'll need your own Claude with Cowork, Make.com, and Twilio accounts, plus your Zillow Premier Agent or Realtor.com Connections Plus lead feed. Those are billed by the tools themselves, not by us.

You'll also need your Claude account on Cowork's Pro plan or higher, so your agent can connect your tools and use the most capable model while it installs the workflow.

Not on Claude? The kit is plain files that describe what to achieve rather than which buttons to press, so a capable AI agent on another platform, like ChatGPT Work, can follow the same steps. If anything doesn't map to your setup, email support and we'll get you working.

How to install this kit

Connect Make.com at claude.com/connectors and authorize your account, then point your Zillow Premier Agent or Realtor.com lead feed at the scenario as its trigger. Open the kit in Claude Cowork and run the included prompt; the guided setup wires the text sequence. Step-by-step instructions ship inside every kit, so you're never guessing. See How Self-Install Kits Work for the full walkthrough.

Install once, not every month

If you've been pricing real estate lead-nurture software or an ISA service, this is the install-it-once alternative. You set up your own follow-up engine and keep it, with no monthly retainer. Add it to your cart, open it in Claude Cowork, and have it answering your next portal lead automatically.