Auto-Publish Your Content Across Every Platform on Schedule (Claude Cowork Self-Install Kit)

Turn a content queue into scheduled multi-platform publishing: formatted per platform, approved once, posted everywhere.

You make the content and then never get around to posting it everywhere. Scheduling across five platforms by hand eats your whole morning.

That's the leak. It isn't effort; the content already exists. Publishing it consistently is the part that slips.

What this kit does

This kit builds a governed publishing pipeline: an Airtable or Notion content queue feeds a Make.com scenario that formats each post per platform, optionally drafts captions and hashtags with AI, and auto-publishes to your channels on a set schedule, with an approval step and a post log for attribution. Not a one-off caption prompt: queue, format, approve, multi-platform publish, log.

Publishing is handled in-house through the included Make.com social distribution scenario, so no third-party scheduler (Buffer, Ayrshare, or Blotato) is required. Make.com, Airtable, and the OpenAI API are the complete stack.

What you can expect

Posts published every week without manual effort, the scheduling hours (yours or a VA's) back, and your posting consistency measured by how many scheduled slots actually get filled.

Who it's for

Built for content creators, marketing agency owners, and solopreneurs who create more than they publish and want the distribution handled. This is a self-install kit you run yourself with your own AI agent, built for Claude Cowork first.

What's included

Skip building from scratch. No coding. You get the complete kit your own AI agent reads, sets up, and runs for you, step by step:

• A Start Here guide, so you know exactly what to open first
• The agent install instructions, the part that lets your own AI agent stand the workflow up for you
• A guided setup that interviews you about your business, so the workflow fits how you actually work
• Workflow Briefing: the plan, the inputs, and what done looks like
• Task List your agent follows to build it
• MCP Connection Guide for the tools involved
• Tool Setup notes for accounts, keys, and permissions
• Prompt Library, including the ready-to-run prompt for this workflow
• Troubleshooting and maintenance guide for the common snags
• A Next Steps and Roadmap, so you know what to automate next once this one is running
• A Run Guide you keep, so you can run it any time with no setup again

The leverage is in the queue, not in any single post. Once the pipeline is standing, every piece of content you make gets distributed on schedule without you opening a scheduler again.

What you'll need (not included)

This kit is the workflow, the prompts, and the setup guide. You bring Make.com and Airtable, billed by the tools themselves, plus the OpenAI API if you want captions and hashtags drafted for you.

You'll also need your Claude account on Cowork's Pro plan or higher, so your agent can connect your tools and use the most capable model while it installs the workflow.

Not on Claude? The kit is plain files that describe what to achieve rather than which buttons to press, so a capable AI agent on another platform, like ChatGPT Work, can follow the same steps. If anything doesn't map to your setup, email support and we'll get you working.

How to install this kit

Connect Make.com and Airtable at claude.com/connectors and authorize your accounts. Open the kit in Claude Cowork and run the included prompt. Step-by-step instructions ship inside every kit, so you're never guessing.

See How Self-Install Kits Work for the full walkthrough.

Install once, not every month

A content automation platform bills you every month for scheduling you can run yourself. If you've been evaluating one, this is the install-it-once alternative: an automation kit, blueprint, and workflow template you set up once and keep. Add it to your cart, open it in Claude Cowork, and let the queue handle the publishing.